I posted the other day about the Elephant Parade in London, a series of 260 small elephant statues dispersed around the capital in herds or alone, indoors and out, to raise awareness of the plight of the Asian elephant. They’re a big hit not only with the general public, who seem to enjoy either climbing on or painting on them depending on mood, but also with photographers – whenever I’ve been out to shoot them, I’ve not been alone.

I mentioned also the difficulty in taking good photos of the buggers – a quick look through the Elephant Parade London 2010 group pool shows a lot of entirely uninspiring shots. An easy excuse is that a lot of them seem to be with point-and-shoots, but then again I’ve seen some exceptional photos coming out of non-DSLR cameras, so it’s a lazy excuse at best.

Lazy is what I think describes most of these shots. There is little attempt to think about composition beyond ‘get it all in shot’. When the comments I hear making about the elephants is often to do with their ‘character’ – as if they were a little more than decorated fibreglass statues –  I wonder why all these lazy shots don’t attempt to bring out that character in their photography.

These elephants all look the same, coming from the same moulds (well, two different moulds – but still, you get my point), but they’ve been decorated to stand out. In some cases, the decoration is intricate and in others entirely subtle.

The trick is to use the statue’s unique features and focus on details, tie it in to the environment it’s in, or shoot other people interacting with it. If all else fails, change your angle.

Anyone and everyone can walk up to an elephant and take a snapshot with a point and shoot. Do something different and you’ll get a decent photograph.